- Developed branded messaging for press releases and external web pages.

 

- Lead focus groups to understand our target market and their needs, resulting in the next steps for the marketing and product development teams.

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- Managed all social media channels by developing strategies, managing posting schedules and designing all social media assets. 

- Manage overall visual and verbal branding including naming, design & creation of icons and infographics in partnership with external marketing agency.

 

- Create investor pitch decks, collateral materials for pre-launch clients, and website assets (graphic and written). 

- Wrote and distributed materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, etc.

- Created and maintained media lists for several clients.

- Monitored media to report coverage that affected the client businesses.

- Handled research of client businesses/ industry to maintain a current knowledge base of all BCW accounts.

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- Researched and curated lists of influencers for specific campaigns.

- Developed new social media strategies to create a more seamless experience across platforms including Facebook, Twitter, Instagram and Youtube.

- Managed posts and content creation for all SAP Nex-Gen social media accounts.

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- Managed events held in the SAP Nex-Gen innovation space by communicating with partners, ensuring the space was ready for each individual event, promoting and covering events on social media. 

- Developed ideas to improve internal brand website in order to increase employee searches for assets and images, including presentations and relevant documentation.

- Created an internal Marketing Financials and Governance web page to help employees learn about company processes and policies that is now being used by 2302 employees.

- Grew and organized SAP’s image library to support SAP and it’s agencies in leveraging over 6,128 photography assets. - Co- project managed an initiative to drive brand value growth to help SAP become a top 10 brand.

- Hosted brand trainings for SAP employees across the world and tracked metrics for all brand education materials.

- Enhanced the SAP Brand Ambassador program by creating and amplifying communication materials.

- Collaborated and aligned with the Sports, Field Marketing, Hydration, Insights and Finance functions to develop a strategic recommendation on how to activate the Aquafina brand across PepsiCo’s sports landscape focusing on individual teams.

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- Developed unique recommendations for activating a new leading brand (Aquafina) in PepsiCo’s NFL and MLB league deals while saving media dollars by utilizing under-leveraged assets.

- Created a brand identification and categorization presentation for internal use with clients at the DY Works office.
 

- Researched and analyzed the backpack market through surveys and photography in three different parts of India.

- Worked in various functions of a customer banking operations such as teller, customer service and compliance.

 

- Wrote new content for the bank’s website as a part of building a renewed online presence for the bank.

- Prepared and calibrated Electroencephalograph (EEG) caps and organized data for experiments. - Measured people’s subconscious reaction to advertising.

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- Concluded that advertisements shown on different platforms have different impacts on different audiences.

- Shadowed Senior Planning Director and learned how to reach out to specific audiences and effectively sell a product or portray a message and researched HTC phones and learned about the creative parts of advertising.

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- Learned about the Indian culture and how one would advertise to the Indian population in comparison to any other culture.