MARKETING CONTRACTOR 

 

Cogni.

October 2019 

Present

New York, NY

- Developed branded messaging for press releases and external web pages.

 

- Lead focus groups to understand our target market and their needs, resulting in the next steps for the marketing and product development teams.

- Managed all social media channels by developing strategies, managing posting schedules and designing all social media assets. 

CO-FOUNDER, MARKETING 

 

Mechanism Wellness.

January 2019 

Present

New York, NY

- Manage overall visual and verbal branding including naming, design & creation of icons and infographics in partnership with external marketing agency.

 

- Create investor pitch decks, collateral materials for pre-launch clients, and website assets (graphic and written). 

ACCOUNT COORDINATOR, CONSUMER

Burson Cohn & Wolfe.

October 2018-

December 2018

New York, NY

- Wrote and distributed materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, etc.

- Created and maintained media lists for several clients.


- Monitored media to report coverage that affected the client businesses.


- Handled research of client businesses/ industry to maintain a current knowledge base of all BCW accounts.

- Researched and curated lists of influencers for specific campaigns.

BRAND VOICE COMMUNICATIONS INTERN, SAP NEXT-GEN  

SAP Inc.

July 2018-

October 2018

 

New York, NY

- Developed new social media strategies to create a more seamless experience across platforms including Facebook, Twitter, Instagram and Youtube.


- Managed posts and content creation for all SAP Nex-Gen social media accounts.

- Managed events held in the SAP Nex-Gen innovation space by communicating with partners, ensuring the space was ready for each individual event, promoting and covering events on social media. 

BRAND INTERN, SAP GLOBAL BRAND

SAP Inc.

August 2017- 

June 2018

New York, NY

- Developed ideas to improve internal brand website in order to increase employee searches for assets and images, including presentations and relevant documentation.


- Created an internal Marketing Financials and Governance web page to help employees learn about company processes and policies that is now being used by 2302 employees.


- Grew and organized SAP’s image library to support SAP and it’s agencies in leveraging over 6,128 photography assets. - Co- project managed an initiative to drive brand value growth to help SAP become a top 10 brand.


- Hosted brand trainings for SAP employees across the world and tracked metrics for all brand education materials.


- Enhanced the SAP Brand Ambassador program by creating and amplifying communication materials.

SPORTS MARKETING INTERN, NORTH AMERICA BEVERAGES 

PepsiCo.

June 2016- August 2016

White Plains, NY

- Collaborated and aligned with the Sports, Field Marketing, Hydration, Insights and Finance functions to develop a strategic recommendation on how to activate the Aquafina brand across PepsiCo’s sports landscape focusing on individual teams.

- Developed unique recommendations for activating a new leading brand (Aquafina) in PepsiCo’s NFL and MLB league deals while saving media dollars by utilizing under-leveraged assets.

CATALYST INTERN, BRANDING RESEARCH & STRATEGY 

DY Works.

June 2015- 

August 2015

Mumbai, India

- Created a brand identification and categorization presentation for internal use with clients at the DY Works office.
 

- Researched and analyzed the backpack market through surveys and photography in three different parts of India.

ROTATIONAL INTERN, CUSTOMER-FACING BANKING 

Habib American Bank.

June 2014- 

July 2014

 

New York, NY

- Worked in various functions of a customer banking operations such as teller, customer service and compliance.

 

- Wrote new content for the bank’s website as a part of building a renewed online presence for the bank.

SUMMER INTERN, RESEARCH PROJECT 

Neuro-Insight.

July 2012- August 2012

New Delhi, India

- Prepared and calibrated Electroencephalograph (EEG) caps and organized data for experiments. - Measured people’s subconscious reaction to advertising.

- Concluded that advertisements shown on different platforms have different impacts on different audiences.

PLANNING INTERN, ADVERTISING 
Ogilvy & Mather.

June 2015- 

July 2015

 

New York, NY

- Shadowed Senior Planning Director and learned how to reach out to specific audiences and effectively sell a product or portray a message and researched HTC phones and learned about the creative parts of advertising.

- Learned about the Indian culture and how one would advertise to the Indian population in comparison to any other culture.